Eccentric hotelier and acclaimed interior designer David Carter has commissioned bespoke, hand crafted beds from Marshall & Stewart on the King's Road, London to add the finishing touch to his theatrical 18th century town house.
40 Winks, in trendy East London, has become the world's first hotel to offer guests the unique Marshall & Stewart sleep experience.
Brent Cooper, Managing Director of Marshall & Stewart, said: “We're thrilled Marshall & Stewart has been commissioned to create beds for 40 Winks. The hotel is an incredible destination for visitors looking for a unique experience, so it is the ideal environment to showcase beds from our new Diamond Collection. They are some of the world's most exquisite beds – each being hand crafted using traditional techniques and the finest natural materials, a perfect fit for such a luxurious environment.”
The decadent 40 Winks, dubbed the “world's most beautiful small hotel” by German Vogue, is a favourite for fashion and lifestyle shoots. Last year Mr Carter completed his home's two guest bedrooms, opening them up to enchant his bustling flow of celebrity visitors.
Mr Carter, who was keen to work with a British bed brand, approached Marshall & Stewart earlier this year to design and build the beds incorporating his choice of fabrics and upholstery.
They were unveiled at the hotel in October 2011 so guests at the glamorous residence can now experience an exceptional night's sleep in the finest of surroundings.
David Carter said: “40 Winks is not a conventional hotel. What we offer is an ambiance that guests can slip in to, and a place where they can disappear from the real world. Having a fantastic night's sleep is an essential element of this experience, and we spent a long time searching for the perfect bed.
“I was so excited to discover a British company making some of the finest beds in the world that I was delighted to commission them for 40 Winks. My guests can now enjoy a level of luxury and comfort that is unparalleled.”
The innovative beds are part of the Marshall & Stewart Diamond Collection launched in June 2011. Each is handmade in the UK using traditional techniques and a progressive spring system surrounded by layers of the finest natural materials to create a sanctuary for restorative sleep.